Berkley Center for Entrepreneurship

WHAT

I helped plan and execute multiple digital marketing campaigns for competitions and events such as the Stern Venture Fellows and NYU Entrepreneurs Challenge. I also supported re-branding efforts by designing updated internal documents.

WHY

I was a Student Assistant at the NYU Stern Berkley Center for Entrepreneurship. The Berkley Center offers advising, accelerator programs, and competitions for NYU-affiliated start-ups.

HOW

I supported content creation by planning, developing, and distributing content across social, email, and web.

I developed campaign strategy documents outlining goals, objectives, and strategies.

I designed multiple graphic and motion assets for promotional and internal use.

TASKS

Campaign Development
Content Creation
Brand Design
Copywriting

TOOLS

Mailchimp
Wordpress
Sprout Social
Premiere Pro
Illustrator

TYPE

Professional

YEAR

2022-2023

Brand Design
Designed branded assets, documents, and presentation decks for internal and external use.

Cohort On-Boarding Deck

Old vs. Redesigned Briefing Book

Event Schedule

Event Map

Attendee Name Tags

Campaign Development
Developed digital media plans and outlined content copy.

Example Digital Media Plan

Individual Biography Copy

Social Copy

Social
Produced, created, and posted social content ranging from event coverage to social activations. Designed motion graphics and edited short-form videos. Managed social accounts across Instagram, Facebook, Linkedin, and X using Sprout Social.

GRAPHICS

Social Graphics & Animations

ACTIVATIONS

Instagram Story Quizzes

Instagram Story Takeovers

EVENTS

NYU Entrepreneurs Festival 2022

22nd Annual NYU Venture Showcase

22nd Annual NYU Venture Showcase

Email
Led asset design/management, content curation, and copywriting of the weekly e-newsletter. The newsletter was built in Mailchimp and would include current/upcoming events & programs, resources, and alumni stories.

Events & Programs

Weekly Spotlight & Noteworthy News

Newsletter Walkthrough

Assets designed in Illustrator

Web
Supported launch of Stern Venture Fellows Wordpress blog, including planning prompts, proof-reading copy, and formatting page layouts.

Site Walkthrough

Landing Page

Blog Post