Berkley Center for Entrepreneurship


WHAT

I helped plan and execute multiple digital marketing campaigns for competitions and events such as the Stern Venture Fellows and NYU Entrepreneurs Challenge. I also supported re-branding efforts by designing updated internal documents.

WHY

I was a Student Assistant at the NYU Stern Berkley Center for Entrepreneurship. The Berkley Center offers advising, accelerator programs, and competitions for NYU-affiliated start-ups.

HOW

I supported content creation by planning, developing, and distributing content across social, email, and web.

I developed campaign strategy documents outlining goals, objectives, and strategies.

I designed multiple graphic and motion assets for promotional and internal use.

TASKS

Campaign Development
Content Creation
Brand Design
Copywriting

TOOLS

Mailchimp
Wordpress
Sprout Social
Premiere Pro
Illustrator

TYPE

Professional

TIME

2022-2023
Brand Design
Designed branded assets, documents, and presentation decks for internal and external use.
Cohort On-Boarding Deck
Old vs. Redesigned Briefing Book

Event Schedule

Event Map

 Attendee Name Tags
Campaign Development
Developed digital media plans and outlined content copy.

Example Digital Media Plan

Individual Biography Copy

Social Copy
Social
Produced, created, and posted social content ranging from event coverage to social activations. Designed motion graphics and edited short-form videos. Managed social accounts across Instagram, Facebook, Linkedin, and X using Sprout Social.

GRAPHICS


Social Graphics & Animations 

ACTIVATIONS


Instagram Story Quizzes

Instagram Story Takeovers

EVENTS


NYU Entrepreneurs Festival 2022

22nd Annual NYU Venture Showcase

22nd Annual NYU Venture Showcase
Email
Led asset design/management, content curation, and copywriting of the weekly e-newsletter. The newsletter was built in Mailchimp and would include current/upcoming events & programs, resources, and alumni stories.

Events & Programs

Weekly Spotlight & Noteworthy News


Newsletter Walkthrough

Assets designed in Illustrator
Web
Supported launch of Stern Venture Fellows Wordpress blog, including planning prompts, proof-reading copy, and formatting page layouts.

Site Walkthrough

Landing Page

Blog Post