Rush Hour Anxiety
WHAT
WHY
Created for HackNYU’s 2023 Mini Hacakthon, following the theme “New York.” Won 1st in the Gaming category.HOW
Through user testing, research of the MTA’s style, and reflections on our own experiences, my team and I were able to develop a unique visual identity that reflects the game’s quirky gameplay and familiar environment.Game built with Unity 2D.
UI/UX assets designed with Illustrator and Photoshop.
Art assetsmade with Procreate.
Poster designed with InDesign.
TASKS
UI/UX DesignTech Artist
Art Direction
TOOLS
IllustratorPhotoshop
InDesign
Procreate
Unity (C#)
TYPE
CompetitionTIME
Fall 2023Paired a graffitied, cartoon art style with MTA-inspired graphics to create a visual language reflecting the silly and familiar nature of the gameplay.
Tutorial
Credits
Art
PROBLEM
One of the main combat moves is when you ‘look’ at an enemy, they will slowly move away. While playtesting, we realized players would stay on the main quiz screen and thus never use this combat move.HYPOTHESIS
Something on the main screen needs to prompt players to look around. Otherwise, they become focused on the quiz and forget.SOLUTION
Constant on-screen navigational UI to show:-
Which screen the player is on
-
Which screen enemies are on
-
When combat is effective
RESULTS
Players look around more at the beginning of the game. But, they still remain on the quiz screen as the game gets harder.In the future, I would like to show the combat’s effect through a health or status bar.
Bottom row: Enemy & Combat
Ex. Enemy & Combat
Ex. Player Movement
Start Screen
Enemy
Phone Off
Looking Left
Looking Right
Looking Up
Promotional print posters made with InDesign and Illustrator. Printed and posted around the NYU campus.